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Need a wordsmith? Someone who knows how to develop and create content? Don’t panic! You don’t need to sell your soul to get the job done.

The Copy Devil is a social media manager, community manager, copywriter and editor with a background in journalism. You can always count on him to deliver words on time and to the highest quality. Check out the portfolio section of the site for samples of both business and consumer writing.

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about

Hello and welcome to The Copy Devil. My name is Andrew.

I have over 15 years’ experience in the print and digital media industries and took a sub-editing course at the London College of Printing (now London College of Communication). I have a BA (Hons) in English and Theatre and an MA in Creative Writing.

I’ve written on B2B and B2C subjects ranging from credit card processing to club culture, telecommunications to health, fancy dress to poultry-keeping. I’ve produced copy for a huge variety of audiences from farmers to firefighters, dee-jays to doctors. I’m adept at creating and managing online communities and social networking profiles to build brand awareness and loyalty.

Your business needs a wordsmith who can get to grips with your target demographic straightaway, identifying the right tone and language needed to attract and retain an audience. You deserve a copywriter, social media manager, community manager and editor with the flexibility to adapt to suit your needs.

I know how important it is to craft the right words and deliver a targeted content plan for magazine articles, posters, cards, newspaper columns, corporate newsletters, direct mail, catalogues, brochures, websites, iDevice apps, press releases and more.

I’m a content strategist and social media manager as well as a writer and editor, meaning I know how to use social networks like Twitter and Facebook along with other tools to build brand personality, customer loyalty and online user communities.

GET IN TOUCH AND LET’S TALK WORDS

portfolio

This is where you can browse examples of the writing side of my work in PDF format. If you click the top-right button above every document, a new browser tab or window will open for viewing in a larger and more comfortable size.

A note of caution for IE8 users

If you’re using Internet Explorer 8, it won’t play nice. Download a bundle of the PDF files instead or try a different browser.

London Fire and Emergency Planning Authority (LFEPA)

I covered news stories for iB, a weekly four-page internal bulletin for the service more commonly known as the London Fire Brigade.

More in-depth interviews and features were produced for London Firefighter, the bi-monthly glossy magazine distributed to all back-end staff and fire station crews across the capital. Topics covered included hoax callers (featured here), bodybuilding female firefighters, firefighters becoming published novelists and other interests or activities they chose to undertake when off-duty. The magazine aimed to build a sense of community.

I researched and wrote copy for fire safety leaflets, policy documents, local authority reports and the LFEPA intranet. Briefings were also prepared for senior officials and government ministers.

Home Farmer

A monthly magazine targeted at urban farmers who grow food and keep livestock in towns and cities, Home Farmer was launched in 2008. It has been a phenomenal success for publisher Good Life Press ever since the first issue.

I’ve written a number of features for the magazine, all of them to date covering various aspects of poultry-keeping. The tone required for the copy is always informal, friendly, encouraging and authoritative.

Digit

Digit was a monthly technology magazine published by IDG and targeted at digital and multimedia professionals. As the only staff writer on the publication I was responsible for writing and editing industry-specific news stories and features for each issue.

I interviewed creatives working for big names like Pixar and EA Games to find out how their commissions came about and what tools they used. The example below is the production story behind a Pepsi promotional CD containing mixed media. Blockbuster films like A Bug’s Life were also covered in the magazine along with best-selling computer games like the Tomb Raider series.

You can view other examples of my work by browsing the clients page, which includes links to some work available elsewhere online.

GET IN TOUCH AND LET’S TALK WORDS

clients

What follows is a rattle bag listing of clients, employers, brands, websites and publications I’ve managed communities, created social networking identities, written and edited copy for in the past.

The list is not exhaustive but it does stretch back over more than fifteen years. Where no company, brand or product website exists today, I’ve linked to other sources of information like Wikipedia.

If there’s no link at all, it means a company either does not have an online presence or else I couldn’t find any useful references online. Please don’t assume every link leads directly to content I’ve produced – some do, others don’t. The listing aims to give you a sense of the range of work I have successfully completed for a diverse client and employer base.

Lisa Grant Voice
The Entrepreneur Channel on Sky TV
James Tomkins Building Contractors
Daisy PLC
Fancy Dress Outfitters
Cardprocessing.co.uk
Meetupcall.com
Mojo (HK) LTD
Suite101.com
Home Farmer
Disco XT
Orange
The Bag Lady UK
London Fire and Emergency Planning Authority
12Snap
Goldfish Credit Card
DOBEDO AB (Swedish language – Google Translate)
DIGIT magazine (now Digital Arts)
Attitude magazine
PC Friendly partwork magazine
Oxford and Cambridge Boat Race
Metrosexual Health
Beefeater Gin
Planet Patrol
RAC
Boyz magazine
The Pink Paper
Lowdown magazine
Telewest
QVision magazine
Wallpaper fashion magazine